Our Mission
Life In Color was created to support children around the world facing the gravest of challenges. We believe all children should have a chance to live and grow in safety and peace, and with the resources they need to excel. We partner with boots-on-the-ground nonprofits worldwide to address the most urgent needs of children faced with the unimaginable hardships of war, hunger, disease, and abuse. Each Life In Color campaign is focused on a specific initiative to ensure funding and awareness are directed to the most pressing needs.
Founded by Thomas Cheng, the inspiration for Life In Color came from his own family. Thomas’ love for his three daughters instilled a deep belief in him that we must invest in the world’s children– regardless of their starting point– to create a better future for us all. Thomas’ late mother was passionate about this belief, and her commitment to helping others lives on through the work of Life In Color and its wonderful partners.
A seasoned entrepreneur with 23 years of experience in the digital advertising industry, Thomas brings his entrepreneurial expertise to fundraising and awareness campaigns. With a background specializing in direct-to-consumer campaigns across television, radio, and print, Thomas has expanded into the digital landscape with a track record of pioneering advertising strategies– strategies that are now helping Life in Color support nonprofit partners worldwide.
On a personal note, Thomas is an avid runner and athlete, completing eight major marathons and a triathlon within a two-year window and earning a spot in Abbott’s Six Star Hall of Fame. He enjoys 80s and 90s alternative music, attending concerts, and fishing when his busy schedule permits. Above all else, spending quality time with family is what Thomas treasures most, and his love for his children serves as a guiding light for Life in Color’s mission.